About Us

Welcome to Rakel Esthetics, a professional skincare brand created with estheticians in mind. Founded in August 2021 by Raquel Madikians, Rakel Esthetics was built on the belief that effective skincare should be both high-quality and accessible for professionals who want the best results for their clients.

Developed by an esthetician and refined through real-world practice, Rakel Esthetics focuses on providing results-driven skincare products designed to support healthy skin and enhance natural beauty. Our products are created to help estheticians, beauty professionals, students, and skincare enthusiasts deliver exceptional treatments with confidence.

We proudly operate as a woman-owned business based in the United States, serving professionals and customers across the country and internationally. Our brand is dedicated to empowering estheticians by offering products that combine quality, affordability, and professional performance.

Every formula is intentional—gentle, effective, and thoughtful. From sourcing to packaging, nothing is rushed. We believe beauty should be personal, responsible, and timeless—crafted by design, not by trend.

Our Mission

Our mission is to provide results-focused skincare solutions that enhance natural beauty while supporting long-term skin health. We aim to help estheticians deliver high-quality treatments while creating a calming and confidence-boosting experience for their clients.

Our Vision

To become a trusted destination where skincare meets confidence, helping professionals empower their clients to feel radiant, comfortable, and confident in their own skin.
What Makes Rakel Esthetics Different

Rakel Esthetics products are developed by an esthetician and trusted by professionals, ensuring that every formula is practical, effective, and aligned with real treatment needs. Our approach focuses on:

  • Professional-grade quality
  • Affordable pricing for estheticians and students
  • Products designed for real treatment environments
  • A commitment to long-term relationships with beauty professionals

We work closely with estheticians, esthetic students, beauty professionals, and skincare enthusiasts, helping them provide exceptional services to their clients using Rakel Esthetics products.

Our Core Values

Our brand is built on a foundation of strong professional values:

  • Personalized care
  • Skin health first
  • Integrity and professionalism
  • Education and empowerment
  • Relaxation with results
  • Community-focused growth

At Rakel Esthetics, everything we create is guided by one simple belief: professional skincare should be effective, accessible, and empowering.

Created by an Esthetician. Trusted by Professionals.